1. Use Bullet Points
People tend to skim blog posts before they decide to read it. That means you need to make sure to highlight your best information. That way, they can quickly see that your post is worth their time.
Aside from subheadings, bullet lists are perfect because they’re very easy to skim through.
Here are some tips that we use to write bullet points that people will actually read:
- Express clear benefits. Think of bullets as mini-headlines.
- Keep your bullets symmetrical. 1-2 lines each.
- Avoid bullet clutter. Don’t write paragraphs in bullets.
- Remember bullets are not sentences. They’re just like headlines.
Again, people don’t come to blog posts for leisurely beach reading. They want specific information and don’t want to work to get it.
Bullet points are an excellent way to spoon-feed your audience in a way that keeps them coming back for more.
2. Add Images
The human brain processes visual content a lot faster than text-based content. That’s why adding captivating images can help boost your engagement.
There are tons of awesome free resources for finding high-quality royalty-free images.
But honestly, you’d probably be better off taking your own photos or creating your own images. Stock photos are great when you’re in a pinch (and we definitely use them from time to time!), but they aren’t super personal.
Or to create interesting images to break up the text in our article.